With consumers spending more carefully, brands need to be deliberate about who they are trying to reach, what will motivate shoppers to try something new and where limited resources can have the greatest impact.

Join Startup CPG, Inmar Intelligence, marketing expert Janice Greenwald, and Ithaca Hummus for a practical conversation on what it takes to earn trial at retail and turn it into sustainable growth. 

We will explore lessons including how to prioritize the right shoppers, create a compelling reason to try and make smarter investment decisions as your brand grows. The conversation will also examine how shopper insights, media and incentives can strengthen those decisions and help brands identify where to optimize and scale.

Dennis is a CPG marketing leader with more than 12 years of experience across brand management, innovation, e-commerce, and shopper marketing. With a background at GoGo squeeZ and Sabra, he has worked on new product launches, emerging business ventures, and digital growth. He brings an entrepreneurial mindset and a hands-on approach to building brands and making marketing investments count.

As Vice President of Marketing at Ithaca Hummus, he leads marketing for the brand, connecting brand strategy, consumer awareness, and retail activation to drive trial, purchase, and growth.

Joe is a leader on the Emerging Brands team at Inmar Intelligence, where he helps CPG brands navigate the retail landscape, build awareness, and accelerate growth. He specializes in using shopper insights, incentives, digital media, influencer marketing, and promotional strategies to connect brands with consumers in-store and online. 

Prior to Inmar, Joe held roles at Mars Wrigley and Kraft Heinz, building expertise in retail strategy, category insights, and major retailer partnerships. His experience across established CPG leaders and emerging brands gives him a valuable perspective on what it takes to stand out and succeed in a competitive market.

Janice is a CPG marketing consultant, fractional CMO, and advisor to emerging brands. With brand-management roots at Unilever and Sabra, she has built marketing across the full stack—brand, growth, and retail.

Today she partners with founder-led CPG brands (most under $20MM) to build lean marketing functions that punch above their weight, with a particular focus on retail and shopper marketing. Her approach is simple: know what you need, then build for it—not the other way around.

Inmar Intelligence helps brands and retailers understand and motivate shopper behavior. For more than 40 years, Inmar has worked across retailers, brands, incentives, media, and commerce data to understand how consumers discover products, respond to promotions, and make buying decisions. 

For emerging brands, that perspective can help answer some of the hardest growth questions: which shoppers to reach, what will motivate them to try a new product, and how to turn limited marketing resources into measurable action. By connecting shopper insights with media, incentives, personalization, and measurement, Inmar helps brands identify the audiences and moments that matter most, activate against those opportunities, and better understand what is driving results.