AI & CPG 101: Build a Live Klaviyo Reporting System
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AI & CPG 101: Build a Live Klaviyo Reporting System event logo

AI & CPG 101: Build a Live Klaviyo Reporting System

Startup CPG - Community Webinar
About
About
Most founders know their marketing drives revenue, but have no idea which specific parts of their tech stack are doing the heavy lifting.

In this session, we're focusing on automating and integrating your reporting so you can see all your data in one centralized place — not scattered across five dashboards you have to piece together by hand.

We'll use building a Klaviyo Flow Performance Audit as our live example: one report showing every email in every flow, with its reach, engagement, and conversion, so you know exactly what to fix and what to leave alone. You can see the finished concept running on our demo dashboard — it covers all of Klaviyo, campaigns and flows both. On the call, we're building the flow half live, as a practical application of the bigger system.

We'll open with the seven levels of AI for CPG: no company sits on just one level, every part of your operation has its own, from simple chat at the bottom to a system that applies your own standards to daily decisions at the top. Your reporting might be sitting at level 1 while your customer service is already at level 3. The goal isn't to reach the top everywhere at once — it's to find your lowest rung and move it up by one.

From there: a 30-minute live build of the integrated report, followed by Q&A — plus a link to download the tool so you can run it on your own Klaviyo setup.

Built by someone who actually runs a CPG brand on 100+ scheduled jobs and AI-built apps — not a marketer talking theory.



About The Speaker
Smári Ásmundsson spent 15 years in CPG. He founded Smári Organics and built it from a kitchen to national retail in Whole Foods, Costco, Kroger, and more, and now Bygg Foods, which makes and sells NØRSE CØDE, a plant protein powder (getnorsecode.com). His brand runs on apps he built and 100+ scheduled jobs. Through Nordic Navigators (nordicnavigators.com), he builds AI operations for seven-figure CPG brands.



About Startup CPG
Startup CPG is the biggest community in the world for emerging brands. We have 38k+ Slack members, produce the #1 podcast in CPG, host 100+ events per year, and are the #1 education hub for brands trying to improve our CPG ecosystem. It’s free — join today!
Instagram: @startupcpg

Join Startup CPG and the founder of NØRSE CØDE to learn the 7 levels of AI for CPG, then watch a live 30-min build of a Klaviyo Flow Performance Audit—from someone who actually runs a CPG brand on 100+ scheduled jobs and AI-built apps.
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Join Startup CPG and the founder of NØRSE CØDE to learn the 7 levels of AI for CPG, then watch a live 30-min build of a Klaviyo Flow Performance Audit—from someone who actually runs a CPG brand on 100+ scheduled jobs and AI-built apps.

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